📧account manager: mark@advertrader.com
📈Crypto institutional liquidity provider with 💵$6.5 (est. marketing spend). B2B focus.
*High probability that the below brand is currently looking for advertising and marketing opportunities.Â
Brand / Company Name
Industry
Location
Growth Stage
Focus
Estimated Marketing Budget
Strategy (Previous)
Flowdesk’s marketing strategy is primarily focused on leveraging the power of content marketing and strategic partnerships to reach its target audience. By creating and distributing valuable, relevant, and consistent content, they aim to attract and retain a clearly defined audience — typically, cryptocurrency traders and institutional investors. This content-centric approach is complemented by their active presence on social media platforms, where they engage with their community, share insights, and provide updates on their products and services. Additionally, Flowdesk focuses on forming strategic partnerships with other companies in the crypto ecosystem, enhancing their visibility and credibility within the industry. Through these partnerships, they can offer more comprehensive solutions to their clients, further solidifying their position in the market. This multi-faceted strategy allows Flowdesk to effectively communicate its value proposition and build a strong, loyal customer base.
Agency
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Summary
Flowdesk is a financial technology company that specializes in providing infrastructure and liquidity solutions for the cryptocurrency market. Founded with the aim of bridging traditional finance and the burgeoning field of digital assets, Flowdesk has positioned itself as a key player in the cryptocurrency ecosystem. The company offers a suite of products and services designed to optimize the trading and management of digital assets for various stakeholders, including institutional investors, crypto-native companies, and decentralized finance (DeFi) projects.
One of Flowdesk’s core offerings is its market-making services, where the company leverages advanced algorithms and trading strategies to provide liquidity for digital assets across multiple exchanges and trading platforms. This service is crucial for the healthy functioning of the crypto markets, as it ensures smoother price discovery and enables traders to buy and sell assets with minimal slippage.
Additionally, Flowdesk offers a proprietary trading platform that integrates seamlessly with major exchanges, wallets, and DeFi protocols. This platform is designed to provide users with efficient tools for portfolio management, risk assessment, and execution of complex trading strategies. The platform’s user-friendly interface, combined with its powerful backend infrastructure, makes it a valuable resource for both seasoned traders and institutions looking to expand their footprint in the digital asset space.
Flowdesk also places a strong emphasis on regulatory compliance and security. The company operates with a clear understanding of the regulatory landscape in various jurisdictions and works diligently to ensure that its services meet the highest standards of compliance and data protection. This commitment to security and regulatory adherence has helped Flowdesk build trust with its clients and partners.
Innovation is at the heart of Flowdesk’s mission. The company continuously explores new technologies and trends within the cryptocurrency and blockchain space to improve its offerings. Whether it’s integrating with the latest DeFi protocols, exploring opportunities in the non-fungible token (NFT) market, or developing new liquidity solutions, Flowdesk is committed to staying at the forefront of the digital asset industry.
As the cryptocurrency market evolves, Flowdesk is well-positioned to continue playing a significant role in shaping its infrastructure. By providing reliable liquidity, cutting-edge trading tools, and a commitment to compliance and security, Flowdesk aims to facilitate the growth and maturity of the digital asset ecosystem, making it more accessible and efficient for all participants.
History
Founded in 2019, Flowdesk is a financial technology company specializing in providing liquidity and market-making services within the cryptocurrency sector. The company was established with the aim of bridging the gap between traditional finance and the emerging digital asset markets, leveraging cutting-edge technology and financial engineering to offer innovative solutions. Since its inception, Flowdesk has rapidly evolved, expanding its services and technological infrastructure to cater to a wide range of clients including token issuers, exchanges, and institutional investors. Throughout its history, Flowdesk has been at the forefront of integrating blockchain technology with financial markets, contributing to the development and maturation of the cryptocurrency ecosystem.
Products / Services
Flowdesk provides a range of financial technology products and services designed to streamline the operations of digital asset companies. Their offerings include a trading infrastructure that facilitates efficient digital asset management and trading activities. They also offer liquidity management solutions, helping clients to optimize their liquidity across various exchanges and liquidity pools, enhancing trading efficiency and market presence. Additionally, Flowdesk provides treasury management services, aiding in the strategic handling of digital assets to maximize returns and minimize risks. Their suite of services is further complemented by risk management tools, designed to provide a comprehensive overview and control over the financial risks associated with digital asset trading and holding.
Financial Summary
Throughout its history, the company has demonstrated remarkable success in capital raising, showcasing the confidence investors have in its vision and technology. In January 2021, it successfully raised $30 million in a Series A funding round, a significant milestone that underscored its potential in the fintech space. This achievement was further solidified in September 2022, when the company announced a substantial Series B funding round, securing an impressive $30 million. These rounds of funding have not only provided the financial resources necessary for expansion and development but have also marked the company as a significant player in its industry, attracting attention from top-tier investors and partners. These achievements in capital raising reflect the company’s strong growth trajectory and its ability to execute its strategic plans effectively.
Team
The company was founded by an experienced duo, Charles Kremer and Thibaud Sahut, who brought their extensive knowledge and passion for the cryptocurrency market to the forefront of their venture. Together, they have assembled a team of experts in finance, technology, and crypto assets to drive their vision forward. This team is further strengthened by the strategic leadership of key management personnel, including seasoned professionals in operations, marketing, and product development. Each member brings a unique set of skills and expertise, contributing to the company’s innovative approach to providing liquidity solutions and trading infrastructure in the digital asset space.
Achievements
Flowdesk, a crypto-native financial technology company, has achieved significant milestones since its inception. Notably, the company successfully raised $30 million in a Series A funding round led by Eurazeo and Aglaé Ventures, showcasing strong investor confidence in its innovative approach to digital asset financial services. This substantial investment underscores Flowdesk’s potential to revolutionize the cryptocurrency liquidity and trading solutions space. Additionally, Flowdesk has established itself as a key player in the decentralized finance (DeFi) sector by providing cutting-edge financial infrastructure and trading tools. This has enabled the company to forge strategic partnerships and expand its services globally, further solidifying its position in the rapidly evolving digital asset market.
Current / Previous Ad Campaign Messaging
Flowdesk is proud to sponsor EthCC[6] in Paris organized by Ethereum France.
Our APAC CEO, David BACHELIER will speak about how Flowdesk is building a market making that can serve digital asset issuers better, putting crypto projects in control of their assets.
Let’s meet and discuss the future of finance.
Interesting News
Flowdesk raises $50M as bitcoin ETF liquidity providers take center stage
https://blockworks.co/news/grayscale-liquidity-provider-announces-fundraise
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