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AutoTech

🚗Auto payments company in London with 💷£6m marketing spend (est.). Content marketing B2B

*High probability that the below brand is currently looking for advertising and marketing opportunities. 

Brand / Company Name

Bumper

Industry

Transportation

Location

London

Growth Stage

Established

Focus

B2B, B2C

Estimated Marketing Budget

5m – 6m

Strategy (Previous)

Content marketing and B2B strategy (partnerships with workshops).

Agency

No agency attached

Summary

Bumper International Ltd., established in 2013 and headquartered in London, United Kingdom, operates within the information technology sector. It specializes as a Buy Now Pay Later (BNPL) service provider specifically focused on the automotive after-sales market. This innovative company offers a digital payment and loans platform that enables customers to pay for automobile repairs or services in a manageable and financially flexible manner.

History

Bumper International Ltd., established in 2013 and headquartered in London, United Kingdom, operates within the information technology sector. It specializes as a Buy Now Pay Later (BNPL) service provider specifically focused on the automotive after-sales market. This innovative company offers a digital payment and loans platform that enables customers to pay for automobile repairs or services in a manageable and financially flexible manner.

Products / Services

Bumper’s core mission is to alleviate the financial stress associated with car repairs for vehicle owners. The company offers a unique interest-free financing solution, allowing customers to spread the cost of their car repairs over manageable monthly payments. This approach not only helps vehicle owners afford necessary repairs but also streamlines the payment process through a fully digital and automated system, reducing the need for price negotiations with dealerships.

Financial Summary

In terms of expansion and financial milestones, Bumper has demonstrated significant growth and ambition. The company raised $12 million in Series A funding to facilitate the rollout of its car repair financing platform across Europe. Bumper’s strategy includes partnering with leading automotive manufacturers and dealerships to increase repair conversion rates while offering a valuable service to vehicle owners. The funding is aimed at scaling the tech team, hiring in new markets, and enhancing marketing efforts to expand the B2C proposition. Bumper is also planning the launch of a consumer app to offer a comprehensive suite of automotive payment solutions.

Team

Bumper.co was co-founded by James Jackson and Jack Allman with the vision to solve a significant problem faced by many drivers: being landed with large, unexpected car repair bills. Their journey began with the idea to create a Buy Now Pay Later (BNPL) solution for automotive repair costs, initially under the name Auto Service Finance. The concept was based on identifying a significant loss in potential revenue within the automotive industry due to unperformed repairs, a problem highlighted during discussions James had within the industry about repair costs, particularly noting a significant loss faced by Peugeot-Citroën.

The turning point for their startup came when James secured initial funding from friends and family and then pitched the business idea to the Allmans, who were instrumental in launching the product to their dealers. Jack Allman’s involvement transformed from part-time to becoming an integral part of the company, thanks to his energy and brilliance recognized by James. Before embarking on their entrepreneurial journey with Bumper, both founders had gained valuable experience and contacts in the tech and automotive sectors, which played a crucial role in laying the groundwork for their startup.

Bumper’s philosophy emphasizes not just a groundbreaking product but also the importance of timing, a robust team, and adaptability to succeed in the competitive BNPL market. James and Jack believe that perseverance, optimism, adaptability, and a love for what they do are key traits for successful entrepreneurship. Their approach includes inspiring and rallying a team around the vision and mission of the company, ensuring that everyone is aligned and motivated towards common goals.

Since its inception, Bumper has grown to a team of over 70 colleagues spread across several countries, partnering with over 4,000 automotive retailers. The company successfully completed a Series A funding round in January 2022, establishing itself as a rapidly scaling startup in the thriving BNPL market, which is valued at over $90 billion in Europe. Bumper’s mission is to become the world’s largest automotive payments platform, offering payment solutions that not only keep drivers safely on the road but also enhance the profitability and customer experience of their partners

Achievements

Bumper works with over 2,500 franchised dealers, more than 700 garages, and major car brands across the UK and Republic of Ireland, assisting over 100,000 drivers in funding their servicing and repair bills. The company has offices in London and Sheffield in the UK, as well as a tech development center in Ankara, Turkey, indicating a robust operational infrastructure to support its growth and service delivery.

The company prides itself on being climate positive since October 2020, having planted over 6,000 trees in 2021 through its partnership with Ecologi. Bumper emphasizes customer-centric values such as simplicity, accessibility, safety, and flexibility in its services. Their platform is designed to be easy to use, offering instant and online applications with a commitment to working with trusted and authorized partners.

Current / Previous Ad Campaign Messaging

Ad1:
“Repair Now, Pay Later – Pay Later With Bumper”
We Help Keep Your Vehicle In Tip-Top Condition & Work With The Most Reputable Dealerships. It’s Quick & Easy With Bumper To Split The Cost Of Your Car Repairs. All Interest-Free. Pay Back Monthly.

Ad2:
“Emergency Vehicle Repair Loans – Pay Later With Bumper”
We Help Keep Your Vehicle In Tip-Top Condition & Work With The Most Reputable Dealerships. It’s Quick & Easy With Bumper To Split The Cost Of Your Car Repairs. All Interest-Free.

Interesting News

Bumper Completes $48 Million Funding Round to Drive Growth in Flexible Automotive Payments Across Europe
https://www.businesswire.com/news/home/20240103296538/en/Bumper-Completes-48-Million-Funding-Round-to-Drive-Growth-in-Flexible-Automotive-Payments-Across-Europe

CEO reveals car repair BNPL startup Bumper’s plans for the fast lane
https://www.verdict.co.uk/ceo-bumper/

How To Pitch / Recommended Approach

Offer Support / Collaboration

Marketing Person

Lawrence Clark (B2B Growth Manager)

Marketing Person Details

https://www.linkedin.com/in/mrlawrenceclark
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