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CryptoCompany

🔐Institutional grade blockchain compliance company with 💷£600k estimated marketing spend. B2B focus.

*High probability that the below brand is currently looking for advertising and marketing opportunities. 

Brand / Company Name

Keyring Network

Industry

Crypto

Location

London

Growth Stage

Early Stage

Focus

B2B

Estimated Marketing Budget

500,001 – 1m

Strategy (Previous)

Keyring Network’s marketing strategy focuses on thought leadership, strategic partnerships, and showcasing technological advancements. The company engages with both traditional financial institutions and blockchain platforms to demonstrate the effectiveness of its compliance tools. Through webinars, whitepapers, industry events, and a strong online presence, Keyring educates the market on the importance of privacy-preserving compliance solutions and builds its brand within the industry​.

Agency

No agency attached.

Summary

Keyring Network is a blockchain-based platform designed to provide financial service providers with tools for compliant on-chain transactions. Utilizing zero-knowledge privacy technology, Keyring ensures that transactions meet regulatory requirements while unlocking secondary market liquidity through reusable compliance measures. The platform aims to balance transparency and privacy to facilitate widespread blockchain adoption by offering scalable solutions for programmable rule-based permissioning across data silos.

History

Keyring Network was founded in 2022 by Alex McFarlane and Melodie Lamarque to address the growing need for compliant, privacy-preserving blockchain transactions. The founders identified a gap in the market for a tool that could ensure regulatory compliance while maintaining the privacy of blockchain transactions. Since its inception, Keyring Network has quickly gained traction, attracting significant interest from both traditional financial institutions and decentralized finance (DeFi) platforms.

Products / Services

Keyring Pro: A zero-knowledge permissioning toolkit that allows financial platforms to create and enforce compliance policies on-chain, ensuring regulatory adherence without compromising privacy.

Keyring Connect: Facilitates one-click onboarding and connectivity by enabling the reuse of compliance data across different platforms, whether anonymized or in clear form.

Compliance Framework: Customizable compliance rules that integrate seamlessly with existing systems to ensure regulatory requirements are met while promoting interoperability and data privacy

Financial Summary

Keyring Network secured $6 million in seed funding in a round co-led by gumi Cryptos Capital and Greenfield Capital. This funding is intended to expand the platform’s on-chain compliance capabilities, enhance product development, and support further market expansion. The financial backing from prominent investors underscores the market’s confidence in Keyring’s innovative approach to blockchain compliance.

Team

The leadership team at Keyring Network includes:

Alex McFarlane: Co-Founder, who brings extensive experience in blockchain technology and financial services.
Melodie Lamarque: Co-Founder, with a strong background in fintech and regulatory compliance.

Their combined expertise in blockchain, fintech, and compliance drives Keyring Network’s innovative solutions and strategic vision​

Achievements

Keyring Network has achieved significant milestones in the blockchain compliance sector. The platform’s innovative use of zero-knowledge privacy solutions has attracted major investments and strategic partnerships, positioning it as a leader in secure and compliant blockchain transactions. Keyring’s approach has been recognized for its potential to transform the way compliance is handled in the blockchain space.

Current / Previous Ad Campaign Messaging

Excited to co-host next week’s RWA Summit in Dubai with Centrifuge and Euler Labs. Looking forward to exploring the future of tokenization & credit together!

Interesting News

Nomura Subsidiary Laser Digital Tests USDC Transfer With Keyring Network
https://thedefiant.io/news/defi/nomura-subsidiary-laser-digital-tests-usdc-transfer-with-keyring-network

Crypto Compliance Platform Keyring Raises $6M to Unlock DeFi for Institutions
https://www.coindesk.com/business/2024/03/19/crypto-compliance-platform-keyring-raises-6m-to-unlock-defi-for-institutional-investors/

How To Pitch / Recommended Approach

Highlight Knowledge Of Audience

Marketing Person

Mélodie Lamarque (co-founder)

Marketing Person Details

https://www.linkedin.com/in/melodielamarque/
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