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⚖️Legal tech company based in London with 💷£700k estimated marketing spend. B2B focus.
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Brand / Company Name
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Growth Stage
Focus
Estimated Marketing Budget
Strategy (Previous)
Definely’s marketing strategy focuses on showcasing the effectiveness of its tools through demos, webinars, and customer success stories. The company leverages its media presence and industry recognitions to build trust and attract new clients. Definely also engages with the legal community by providing thought leadership and informative content on LegalTech advancements, enhancing its reputation and influence within the industry
Agency
No agency attached
Summary
Definely is a cutting-edge LegalTech company that offers a comprehensive solution for creating, drafting, and reviewing legal documents. Leveraging advanced AI technologies, Definely’s suite of tools enhances the efficiency and accuracy of legal document handling, simplifying the process for law firms and in-house legal teams. The company is recognized for transforming the global legal services market, which is valued at $900 billion.
History
Definely was founded by Nnamdi Emelifeonwu and Feargus MacDaeid, both former lawyers at the Magic Circle firm Freshfields. The idea emerged when Nnamdi, curious about how Feargus, who is registered blind, navigated complex legal agreements, realized the need for a tool that could make legal documents more accessible. This innovation aimed to benefit not only those with visual impairments but also the broader legal community. Since its inception, Definely has grown rapidly and has been adopted by top-tier law firms and financial institutions globally.
Products / Services
Definely offers a range of AI-powered tools designed to streamline the legal document lifecycle:
Vault: An AI-powered drafting assistant that uses proprietary contract data to surface and insert precedent clauses.
Draft: A tool that allows lawyers to access and edit defined terms and cross-references without leaving the document they are working on.
Proof: Automated proofreading software that performs hundreds of checks with a single click.
PDF: A tool that unlocks key information in PDF legal documents, making it easily accessible without losing context
Financial Summary
Definely has successfully raised significant funding to support its growth and product development. The company secured £2.2 million in a seed funding round led by Microsoft, which also included investments from prominent venture capital firms such as Octopus Ventures and The Raine Group. This financial backing is aimed at accelerating product development, expanding the team, and driving further market expansion beyond the UK.
Team
The leadership team at Definely is comprised of experienced professionals from both the legal and tech industries:
Nnamdi Emelifeonwu: Co-Founder & CEO
Feargus MacDaeid: Co-Founder & Chief Strategy Officer
Dave McKenzie: Chief Operating Officer
Rhys Hodkinson: Chief Revenue Officer
Corinne Thompson: Chief Financial Officer
Bruce Elliott: Head of Product
David Silva: Chief Technology Officer
Sigurjón Ísaksson: Head of Artificial Intelligence
The team’s diverse expertise drives the company’s vision and strategic initiative
Achievements
Definely has received numerous accolades and recognitions in the tech and legal sectors. It was named in the top 25 of the Deloitte UK Technology Fast50 in 2023 and was a recipient of the inaugural Google for Startups fund for Black Founders in Europe. Additionally, it won the ‘Most Promising Mature Business’ award at KPMG’s Black Entrepreneurs’ Awards and was featured in the Tech Nation Rising Stars competition
Current / Previous Ad Campaign Messaging
“Discover Documents Made Simple”
Definely is your one click tool for drafting, reviewing and understanding legal documents
“Book Your Demo”
See how the worlds leading law firms save 45 minutes per lawyer, per day with Definely. Speak to one of our team today.
Interesting News
How A LegalTech Startup Founded By A Nigerian Immigrant Secured Millions
https://www.lawfuel.com/how-a-legaltech-startup-success/
10 tech scaleups by black and multiracial founders making great strides in the UK in 2021
https://www.uktech.news/news/tech-scaleups-by-black-multiracial-founders-in-uk-20211006
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