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📈London based high growth crypto company with 💷$200k marketing spend (est.). Europe focus.
*High probability that the below brand is currently looking for advertising and marketing opportunities.Â
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Strategy (Previous)
Iconomi’s marketing strategy is centered on leveraging digital platforms to engage with their target audience. The company focuses on content marketing to educate and inform potential users about the intricacies of digital asset management. Through strategic use of social media, SEO, and influencer partnerships, Iconomi aims to increase its visibility and credibility within the cryptocurrency community. Additionally, the company employs targeted email marketing campaigns and webinars to nurture leads and foster a sense of community among its users. PR plays a crucial role in Iconomi’s strategy, with efforts to secure coverage in leading fintech and cryptocurrency publications, thereby enhancing its reputation and attracting new users to its platform.
Agency
No agency attached.
Summary
Iconomi is a digital asset management platform that provides a straightforward way for investors to participate in the burgeoning field of cryptocurrencies and blockchain technology. Launched in 2016, the platform was one of the early movers in offering diversified cryptocurrency investment opportunities, catering to both seasoned investors and those new to the crypto market.
The core offering of Iconomi is its range of Digital Asset Arrays (DAAs), which are essentially managed portfolios of various cryptocurrencies and digital assets. These DAAs are managed by experienced asset managers who decide on the composition and allocation of assets within a portfolio, aiming to optimize performance and manage risk. This concept mirrors traditional finance’s managed funds but is applied within the rapidly evolving digital asset space.
Investors on the Iconomi platform can browse through different DAAs, reviewing their performance history, risk profile, and the philosophy of the managers behind them. Once they decide to invest, they can do so directly through the platform, which simplifies the otherwise complex process of purchasing and managing a variety of cryptocurrencies.
Iconomi has positioned itself as a bridge between the traditional financial world and the new, digital economy. By providing tools for easy investment, detailed analytics, and the ability to follow or copy the investment strategies of successful asset managers, Iconomi aims to make the benefits of blockchain technology and cryptocurrencies accessible to a broader audience.
Over the years, Iconomi has expanded its services and continuously adapted to the fast-paced changes in the cryptocurrency market. It has implemented features like direct purchase of cryptocurrencies, a mobile app for on-the-go management, and various options for fund withdrawal.
As the cryptocurrency market evolves, Iconomi’s platform represents a significant step towards the institutionalization of cryptocurrency investments, offering a regulated, secure, and user-friendly environment for exploring the potential of digital assets. However, like all investments, particularly those in the volatile cryptocurrency market, potential investors should conduct their own research or consult with financial advisors to understand the risks involved.
History
Iconomi was founded in 2016 as a digital asset management platform aimed at simplifying the process of investing in cryptocurrencies. Its inception was marked by the completion of an Initial Coin Offering (ICO), which was a significant event at the time, raising around $10 million. This initial fundraising set the stage for the development and launch of the platform, which aimed to offer users the ability to invest in and manage various digital assets and cryptocurrencies through a single interface.
In the years following its launch, Iconomi evolved its platform to include a range of services, including the creation of Digital Asset Arrays (DAAs), which allowed users to diversify their investments across various cryptocurrencies. This feature was designed to lower the entry barrier for investors interested in the crypto market but who may not have the expertise or desire to manage individual investments.
As the cryptocurrency market continued to mature, Iconomi adapted its offerings to meet the changing needs of its users. This included the introduction of features that allowed for more straightforward management of investments, as well as tools designed to provide users with insights and analytics on their portfolios.
Despite facing the challenges common to companies in the rapidly evolving cryptocurrency space, including regulatory scrutiny and market volatility, Iconomi has continued to develop its platform. It has aimed to provide a bridge between traditional finance and the emerging world of digital assets, striving to make cryptocurrency investment accessible and manageable for a broader audience.
Products / Services
Iconomi provides a platform for digital asset management, catering to users interested in cryptocurrencies and blockchain technology. It offers a variety of products and services, including the ability to create, manage, and invest in digital asset arrays, often referred to as DAAs. These DAAs allow users to diversify their cryptocurrency investments, spreading risk across multiple assets. Iconomi also provides tools for users to follow and copy the investment strategies of leading traders and portfolio managers within the platform. Additionally, it offers an easy entry point for both novice and experienced investors looking to explore the cryptocurrency market, with features such as direct purchase options for a range of cryptocurrencies and a user-friendly interface for tracking and managing investments.
Financial Summary
Since its inception, Iconomi has successfully navigated the complex landscape of capital raising, marking significant milestones along the way. One of the pivotal moments came in 2016 when it launched an Initial Coin Offering (ICO), a bold move that garnered substantial attention and investment. This ICO was notably successful, raising approximately $10 million by the end of September 2016. The funds raised were instrumental in fueling the development and expansion of its platform, setting a strong foundation for its future endeavors. This achievement not only underscored the market’s confidence in Iconomi’s vision and capabilities but also positioned it as a noteworthy player in the digital assets management space. Over the years, Iconomi continued to build on this early success, strategically navigating the market to further its growth and solidify its standing in the industry.
Team
Iconomi was founded by Tim M. Zagar and Jani Valjavec, who envisioned a platform that would simplify the complexities of the cryptocurrency world for the average user. Together, they lead a team that combines expertise in finance, blockchain technology, and software development. The management team is further strengthened by individuals with extensive experience in their respective fields, ensuring that Iconomi stays at the forefront of innovation while maintaining a user-friendly approach. The collective effort of this diverse team is focused on providing a seamless experience for investing in cryptocurrencies, reflecting the founders’ commitment to making digital assets accessible to everyone.
Achievements
Iconomi has made significant strides in the cryptocurrency investment platform space, marked by its innovative approach to digital asset management. One of its notable achievements includes the successful launch of its Digital Asset Management Platform, which has attracted a substantial number of users looking for diversified investment options in the cryptocurrency market. Additionally, Iconomi has been recognized for its user-friendly interface and robust security measures, enhancing its reputation among investors. The platform has also seen a remarkable increase in its assets under management (AUM), demonstrating strong growth and confidence from its user base. Furthermore, Iconomi has expanded its services to include a range of new digital assets and investment strategies, catering to the evolving needs of its global clientele and securing its position as a leader in digital asset management.
Current / Previous Ad Campaign Messaging
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Interesting News
Confused about crypto? ICONOMI is a platform that lets you copy every move of the most skilled traders
https://www.independent.co.uk/sponsoredcontent/confused-about-crypto-iconomi-is-a-platform-that-lets-you-copy-every-move-of-the-most-skilled-traders-b2381016.html
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